Clay pricing starts at $185 per month for Launch and $495 for Growth. Annual billing lists monthly equivalents of $167 and $446. Free includes 100 data credits and 500 actions monthly; Enterprise has custom annual pricing. All plans include unlimited seats, with the bill determined by features and two separate usage allowances.
Clay.com is a B2B data enrichment and workflow automation platform. This Clay.com pricing guide covers plan prices, usage tiers and three worked budgets. It includes external tools and operating time.
We checked prices, tiers and calculator inputs on 12 October 2026. Figures are USD before tax.
Clay pricing plans at a glance
Plan | Monthly billing | Annual monthly equivalent | Monthly entry allowances | Main plan distinction |
|---|---|---|---|---|
Free | $0 | $0 | 100 data credits; 500 actions | Testing waterfalls, Claygent and tables of up to 200 rows |
Launch | From $185 | From $167 | 2,500 data credits; 15,000 actions | Phone enrichment, signals and larger outbound workflows |
Growth | From $495 | From $446 | 6,000 data credits; 40,000 actions | CRM sync, HTTP API integrations, webhooks and web intent |
Enterprise | Custom | Custom; annual commitment | Pricing FAQ lists 100,000+ data credits; 200,000+ actions | SSO, role-based access, bulk enrichment and a dedicated growth strategist |
Annual equivalents require a yearly subscription. Clay advertises a 10% discount, with rounded displayed prices and annual data credits supplied up front. Select the required integrations before sizing usage: a small team can still need Growth for CRM auto-sync. Check the Clay pricing page for the configuration you intend to buy.
Actions and data credits buy different things
Data credits purchase information and AI services through Clay’s marketplace. Actions measure the platform work required to run enrichment, AI calls, signals and external handoffs. A workflow can therefore exhaust one allowance while retaining capacity in the other.
Using your own provider API key avoids Clay data-credit charges for that call. You still use platform actions and pay the provider. The usage guide lists steps that use no actions: list sourcing, imports, formulas and filters. Moving data between Clay tables and CSV exports also use no actions.
For waterfall enrichment, estimate the complete provider sequence rather than treating one returned field as one operation. Research model, provider choices and repeated runs change consumption. Clay’s actions and data credits documentation explains the meters and where to inspect actual usage.
Monthly usage tiers: calculate both parts of the bill
The published self-serve options price actions separately from data credits. Launch’s entry $185 consists of $60 for actions and $125 for data credits. Growth’s $495 consists of $205 and $290. Higher action capacity does not automatically provide more data credits.
Actions per month | Launch action price | Growth action price |
|---|---|---|
15,000 | $60 | Not offered |
40,000 | $150 | $205 |
60,000 | $200 | $290 |
100,000 | $290 | $450 |
200,000 | $540 | $850 |
Data credits per month | Credit price | Eligibility |
|---|---|---|
2,500 | $125 | Launch entry tier |
6,000 | $290 | Launch or Growth |
10,000 | $460 | Launch or Growth |
20,000 | $880 | Launch or Growth |
50,000 | $2,125 | Launch or Growth |
Add the selected action and credit prices. For example, Launch with 15,000 actions and 10,000 data credits costs $520 monthly. Growth with 40,000 actions and 20,000 credits costs $1,085.
Annual tiers have separate prices. Use the displayed annual quote: rounding means some figures are not exactly 10% lower.
Clay cost calculator: include the complete workflow
Enter the subscription, top-ups, remaining tools, provider invoices and operator time. The calculator estimates monthly cost per usable record. It does not select a Clay pricing tier or predict campaign results. Express annual subscriptions as monthly equivalents and replace the example inputs with your own workload.
Enrichment estimates for the worked budgets
These planning units use Clay’s current calculator inputs. Dollar amounts apply Launch’s entry monthly rates of $0.05 per credit and $0.004 per action. Actual usage varies by provider and AI model. Check the in-app usage preview before scaling.
Operation | Assumed data credits | Assumed actions | Approximate entry-rate cost |
|---|---|---|---|
Contact or company profile | 0.5 | 1 | $0.03 |
Work email | 1 | 3 | $0.06 |
Phone number | 5 | 3 | $0.26 |
AI research | 3 | 1 | $0.15 |
Company tech stack | 4 | 3 | $0.21 |
Employee count | 2 | 3 | $0.11 |
Add contact to Clay sequencer | 0 | 1 | Under $0.01 |
Sync contact or account to CRM | 0 | 1 | Under $0.01 |
Clay estimates 6–20 data credits for a fully enriched record, depending on fields, providers and own-key usage. The pricing FAQ says Clay does not charge for a lookup that returns no result. A successful result that your team later rejects is different: include purchased but unusable data in the cost calculation.
Three illustrative Clay budgets
1. Founder outbound on Launch
Assume 500 contacts and 250 accounts monthly. Get a profile and work email for each contact, plus a company profile for each account. Add contacts to the sequencer. This uses an estimated 875 data credits and 2,750 actions, within Launch’s entry allowances.
The subscription is $185 monthly, or $0.37 per attempted contact before external tools and operating time. This is a workload model, not a measured contact yield.
Free sending access needs checking. Clay’s pricing FAQ includes a Free sequencer. Its plan comparison places email campaigns on Launch and above.
Its legacy guide says Sequencer v2 through Audiences has no Free version. Confirm access to the sending workflow you need.
2. SDR workflow with selective phone enrichment
Assume 2,000 contacts and 800 accounts. Enrich contact profiles and work emails. Buy phone data for 500 contacts.
Research each account with AI and a company profile, then add contacts to the sequencer. This model requires 8,300 data credits and 13,100 actions.
The 10,000-credit and 15,000-action Launch tiers cost $460 plus $60: $520 monthly, or $0.26 per attempted contact. Buying phones for all 2,000 contacts instead uses 15,800 credits and 17,600 actions. Both tiers rise, taking the subscription to $1,030. Buy the fields your team will use.
3. RevOps workflow with CRM sync
Assume 5,000 contacts and 2,000 accounts. Enrich contact profiles and work emails; add company profile, tech stack and employee count for each account; sync contacts and accounts to the CRM. The model requires 20,500 credits and 41,000 actions, just beyond two tier boundaries.
Configuration | Monthly subscription or budget |
|---|---|
60,000 actions and 50,000 credits | $290 + $2,125 = $2,415 |
60,000 actions and 20,000 credits, plus 500 extra credits | $1,170 plus the quoted top-up |
Remove employee count: 35,000 actions and 16,500 credits | $205 + $880 = $1,085 |
Top-ups carry a 30% premium. At an assumed base rate of $0.044 per credit, the 500-credit top-up would cost $28.60 and bring the second option to $1,198.60; confirm its actual quote. Removing employee count saves $1,330 against the first option in this model, provided the team does not need that field.
Rollover, top-ups and annual commitment
Clay’s usage guide says actions expire each billing cycle. Clay does not sell separate action top-ups. You can buy more data credits or raise the recurring tier.
Monthly unused credits accumulate to a balance cap of twice the plan’s allowance. Annual self-serve plans allow 15% of unused credits to carry over at renewal on the same or a higher tier.
The usage guide sets a 250-credit minimum for automatic top-ups. It caps each top-up at $1,000 and all top-ups at $5,000 in any rolling seven days. Combined one-time and automatic top-ups can add four times the monthly allocation on Launch and Growth. Enterprise top-up pricing is custom.
The pricing-change FAQ says Clay removed top-up limits. This conflicts with the usage guide’s caps above. Confirm the current limits for your workspace before budgeting for extra credits.
Measure recurring usage before committing annually. The discount can help with a stable workload. More prepaid credits will not fix an action limit or make unused enrichment worth buying. Confirm the selected plan’s renewal terms alongside its allowances.
Features, AI costs and legacy plans
The free plan supports waterfalls, Claygent and your own API keys. Launch adds phone enrichment, signals and scheduled workflows. Growth adds CRM integrations, HTTP API access and webhooks.
Clay’s plan comparison includes warehouse connections on Growth. Its calculator assigns warehouse export to Enterprise. These may be different operations. Confirm the required plan for your specific sync or export.
Claygent is available across plans, but AI consumption depends on the model and task. Fixed-price models use a set credit amount; variable-price models charge token usage. With your own AI key, you pay the provider outside Clay. Test typical research prompts before using the three-credit assumption for a larger workload.
Enterprise has no verified public dollar starting price. Request a quote covering required features, both usage allowances, support, renewal and top-ups. A third-party contract median does not establish your quote.
Legacy Starter, Explorer and Pro plans have separate rules. Plan changes after 10 April 2026 at 11:59 p.m. PDT move legacy workspaces to current plans. You cannot return to a legacy plan.
Temporary access to specified modern features ends on 31 December 2026 for Starter, Explorer and Pro. Most affected features then drop to Free limits.
Sequencer v2 sending through Audiences requires a modern plan. Table-based campaigns remain on legacy Explorer and Pro. Legacy Enterprise keeps its plan and feature access with no end date.
Check Clay’s legacy-plan documentation and the pricing-change FAQ before changing an existing subscription.
Calculate cost per usable record
Cost per usable record = (Clay subscription + top-ups + provider invoices + remaining tools + operator time) ÷ accepted records.
For illustration, a $520 subscription, $80 of provider charges and six hours at $40 an hour total $840. With 1,400 accepted records, that is $0.60 each; with 700, it is $1.20. These are planning assumptions. Record setup and review time so the learning curve and maintenance work appear in the budget.
Filter accounts before enrichment, remove unused fields and test a small sample before scaling. Size actions and credits separately, and use your own keys only when they reduce the complete cost. Compare the Apollo vs Clay workflow and Clay alternatives when a different process may fit better.
Is Clay worth the price for your team?
Clay suits configurable research and enrichment workflows when someone owns setup, evidence review and maintenance. Choose the plan for required integrations, then compare accepted output with subscription and operating cost. Our B2B prospecting tools comparison covers adjacent approaches.
Rhycon automates prospect research, outreach, replies and meeting booking. Standard costs $599/month, billed monthly in USD, and includes 3,600 contacts per month, 2 domains and 6 mailboxes with managed sending infrastructure. MCP connection, premium warm-up and white-glove onboarding are included. Growth costs $3,000/month with 21,600 contacts per month, 12 domains, 36 mailboxes and a dedicated IP server. The free 3-day trial includes 100 contacts and 1 connection to your own Google or Microsoft email account. Check Rhycon’s current pricing and plan scope. It is an operating-workflow option with a different scope from Clay’s enrichment subscription.
See how Rhycon works and complete the short onboarding to explore whether it fits your outbound workflow.
Related reading: best AI SDR tools, Instantly pricing, Apollo alternatives, prospect research checklist and cold email deliverability checklist.
Sources checked on 12 October 2026
Rhycon pricing and plan scope checked 21 October 2026. Paid prices use monthly billing in USD; see current pricing for prepaid discounts and terms.