Instantly pricing starts at $47 a month for the Growth email outreach plan, or $37.60 a month billed yearly. It includes 1,000 uploaded contacts and 5,000 monthly emails. Contact capacity is a fixed limit across campaigns, not a monthly allowance. Data, mailboxes and other add-ons cost extra.
Choose an outreach plan by stored contacts and monthly emails, then add data credits, mailboxes and any AI features you need. The tables and three worked budgets below show the total cost, including external tools.
Prices checked on instantly.ai/pricing and the Instantly help centre on 28 September 2026. USD, excluding tax.
Instantly pricing at a glance
Plan | Monthly | Yearly (per month) | Uploaded contacts | Emails per month | Best for |
|---|---|---|---|---|---|
Growth | $47 | $37.60 | 1,000 | 5,000 | Testing cold email, very small lists |
Hypergrowth | $97 | $77.60 | 25,000 | 125,000 | Most founders and small sales teams |
Light Speed | $358 | $286.30 | 100,000 | 500,000 | High-volume senders and agencies |
Enterprise | Custom | Custom | 100,000+ | 500,000+ | Private deliverability network |
All outreach plans include unlimited email accounts and unlimited warm-up. Yearly billing saves 20% on outreach plans.
Instantly’s Hypergrowth card lists 125,000 monthly emails, while its feature table lists 100,000. Budget against the lower send volume until Instantly confirms your allowance.
Instantly cost calculator
Enter your subscription, external tools and operator time. The calculator estimates total monthly cost per usable record. Edit every input to match your workflow; it does not select a plan or predict inbox placement.
Example inputs use monthly USD costs before tax. Include add-ons and enter annual subscriptions as monthly equivalents.
How Instantly pricing works
Instantly sells several separate products, and most teams need more than one:
Outreach: the sending platform. Priced by uploaded contacts and emails per month.
Credits: Instantly’s lead database, enrichment and AI features. Priced by credits per month.
Mailboxes and domains: optional done-for-you or pre-warmed inboxes, priced per account.
Other add-ons: CRM, Inbox Placement testing, and managed services (VIP).
Growth holds 1,000 contacts across campaigns. This fixed capacity does not renew monthly; the 5,000-email sending allowance does.
Outreach plans in detail
Growth: $47 a month
For small campaigns within the 1,000-contact and 5,000-email limits. Includes unlimited connected accounts, warm-up and chat support.
At full capacity: $9.40 per 1,000 emails for the outreach subscription alone.
Hypergrowth: $97 a month
For larger campaigns: 25,000 stored contacts, premium live support and a published 100,000–125,000 monthly email allowance. Confirm the discrepancy before buying.
At full capacity: about $0.78–$0.97 per 1,000 emails for the subscription alone, depending on the confirmed allowance.
Light Speed: $358 a month
For agencies needing 100,000-contact capacity and 500,000 monthly emails. Adds Instantly’s server and IP sharding and rotation (SISR) system.
At full capacity: about $0.72 per 1,000 emails for the subscription alone.
Enterprise: custom
Everything in Light Speed, plus more than 500,000 emails a month, more than 100,000 contacts, and a private deliverability network.
Need a bit more capacity without jumping a tier? Instantly’s help centre lists an outreach capacity add-on at $87 a month for an extra 25,000 contacts and 125,000 emails.
Instantly credits: what they cost and what they buy
Credits pay for Instantly’s lead database (450M+ B2B contacts), email finding, enrichment and AI features.
Credit plan | Monthly | Credits per month | Cost per credit |
|---|---|---|---|
Nano | $9 | 150 | $0.060 |
Growth Credits | $47 | 1,500 | $0.031 |
Supersonic | $97 | 5,000 | $0.019 |
Hyper Credits | from $197 | 10,000 | $0.020 |
Yearly credit plans save about 10%: Supersonic costs $87.30 a month and Hyper Credits $177.30. Higher volumes are available. An eligible credit add-on costs $425 a month for 50,000 credits.
What each action costs in credits
From Instantly’s help centre (updated July 2026):
Action | Credits | Approx. cost on Supersonic |
|---|---|---|
Verified work email (Instantly-verified) | 1 | $0.02 |
Verified work email (from a data partner) | 2+ | $0.04+ |
Average verified email | about 1.5 | $0.03 |
Full profile enrichment | 0.5 | $0.01 |
Email verification | 0.25 | under $0.01 |
AI enrichment (opening line, company research, custom prompt) | about 0.5 | $0.01 |
Company data (jobs, tech stack, news, funding) | 0.5 each | $0.01 |
Website visitor identified | 3 | $0.06 |
AI Reply Agent reply | 5 | $0.10 |
AI Sales Agent lead | 5 | $0.10 |
You aren’t charged if no verified email is found.
The AI agents charge per output, not per result. Every reply the AI Reply Agent drafts costs 5 credits, even if you don’t send it. Every lead the AI Sales Agent generates costs 5 credits, even if you reject it.
Credits expire. On monthly plans, unused credits expire two months after purchase. On yearly plans, after a year.
There’s no phone data. Instantly’s credit table has no phone or direct-dial lookups. If your team calls, you’ll need a second data tool.
Instantly bundles: outreach plus credits
Bundle | Monthly | Yearly (per month) | What’s included |
|---|---|---|---|
Starter | $94 | $85 | Growth outreach (1,000 contacts, 5,000 emails) + 1,500 credits |
Scale | $194 | $175 | Hypergrowth outreach (25,000 contacts) + 5,000 credits, AI Reply Agent, premium support |
Agency | $555 | $500 | Light Speed outreach (100,000 contacts, 500,000 emails) + 10,000 credits, SISR |
Monthly bundles equal the component prices: $47 + $47, $97 + $97 and $358 + $197. Yearly bundles save about 10%.
Mailboxes and domains: the cost most people forget
Instantly lets you connect unlimited email accounts, but you still need to own or rent them. That’s often the biggest line on the bill.
Option | Price | Notes |
|---|---|---|
Your own Google Workspace or Microsoft 365 inboxes | Paid to Google or Microsoft | You own the domains and can move them |
Instantly done-for-you accounts | from $4 to $5 per account a month | Set up for you by Instantly |
Instantly pre-warmed accounts | $10 per account a month | Google only, sold in batches of 5, ready to send |
Instantly domains | $15 per domain a year | Instantly keeps ownership, and domains can’t be transferred |
The examples assume 20 emails daily over 22 working days: 440 per mailbox monthly, including follow-ups. Adjust for mailbox age, provider limits and actual results.
5,000 emails a month would need about 12 inboxes at this assumed volume.
15,000 emails a month would need about 35 inboxes.
50,000 emails a month would need about 114 inboxes.
At $10 each, 35 pre-warmed inboxes cost $350 a month, more than three times the Hypergrowth plan.
One ownership warning: if you buy domains through Instantly, Instantly owns them and you can’t transfer them out. If you ever switch tools, you lose that sending history. Buying domains yourself keeps your options open.
Other add-ons
CRM: Instantly’s help centre lists Growth CRM at $47 a month and Hyper CRM at $97, with unlimited seats. It’s no longer shown on the main pricing page, but you can still add it in the app.
Inbox Placement testing: Growth $47 a month, Hypergrowth $97, for testing whether your emails land in the inbox or spam.
VIP: a managed service at custom pricing. Instantly sets up the AI agents, domains, accounts and campaigns for you, with a dedicated account manager, a GTM engineer and a shared Slack channel. VIP needs 14 days’ written notice to cancel.
Extra team members: free. Instantly doesn’t charge per seat.
Extra workspaces: each workspace needs its own subscription.
What Instantly could cost: three example budgets
These are illustrative budgets using monthly billing and the assumptions shown. They are not customer invoices or measured sending results.
Scenario 1: a founder testing cold email
800 new contacts a month, 3 emails each (2,400 emails), with data from Instantly’s database.
Item | Cost |
|---|---|
Starter bundle (Growth outreach + 1,500 credits) | $94 |
800 verified emails at about 1.5 credits (1,200 credits) | Included |
6 inboxes (2,400 emails ÷ 440 per inbox), pre-warmed, bought as a batch of 10 | $100 |
Total | about $194 a month |
The software is less than half the bill. Using your own Google Workspace inboxes can bring the mailbox cost down.
Scenario 2: a small SDR team
5,000 new contacts a month, 3 emails each (15,000 emails).
Item | Cost |
|---|---|
Hypergrowth outreach (Growth caps at 1,000 contacts) | $97 |
7,500 credits for about 5,000 verified emails (Supersonic at its 7,500-credit level) | $147 |
35 pre-warmed inboxes | $350 |
About 12 domains at $15 a year | $15 |
Total | about $609 a month |
The $194 Scale bundle includes 5,000 credits: roughly 3,300 verified emails at the stated average usage, below this scenario’s 5,000 contacts.
Scenario 3: an agency with five clients
Each client needs its own workspace, and each workspace needs its own plan.
Item | Cost |
|---|---|
5 × Growth outreach (one per client workspace) | $235 |
5 × Growth Credits | $235 |
Mailboxes for each client | from $50 per client |
Total before mailboxes | $470 a month |
One Light Speed subscription does not cover separate client workspaces. Each needs its own plan.
Is Instantly worth the money?
Compare subscription, data, mailboxes, domains and operator time against usable contacts and replies. Test inbox placement, bounce rates and reply quality during your trial.
Check these costs and operational limits before committing:
Billing surprises: separate subscriptions can add up, and refund terms matter.
Credits: check expiry dates and the cost of AI outputs you do not use.
Support: test the available help during your trial.
Deliverability: warm-up scores do not guarantee inbox placement. Review your own placement, bounce and reply results.
Instantly suits teams that want email outreach software and will own targeting, copy, campaigns and mailbox management.
Check the wider workflow. Instantly lists calls and LinkedIn connections in its separate CRM product. Compare those costs and capabilities if you need more than email, and decide who will build lists, write messages and handle replies. Our guides to Instantly alternatives and Instantly vs Smartlead compare the options.
Instantly’s refund, trial and cancellation terms
Free trial: 14 days, no card required, with 250 contacts, 1,000 emails and 100 credits.
Refunds: none. Instantly’s terms say all fees are non-refundable and non-cancellable.
Cancellation: cancel in settings at least 30 days before your billing period ends. Plans renew automatically at the current price.
Yearly plans: 20% off outreach and about 10% off credits and bundles, but you can’t get money back if you stop using it.
Test on the free trial before committing to yearly billing.
How to keep your Instantly bill down
Match the plan to both limits. Compare total stored contact capacity with your monthly email volume; contacts are not a monthly quota.
Only enrich the contacts you’ll email. Filter your list first, then spend credits.
Turn off the AI agents you don’t use. At 5 credits per output, the AI Reply Agent can drain a credit plan quickly.
Buy your own domains. You keep them if you switch tools.
Use credits before they expire. Monthly credits last two months.
Agencies: plan workspaces carefully. Each one is a separate subscription.
Where Rhycon fits
Instantly supplies outreach software and optional data and AI. Rhycon automates prospect research, email writing, replies and meeting booking, with managed sending infrastructure included in paid plans. See how Rhycon works and complete the short onboarding to explore whether it fits.
Related reading: Clay pricing · Lemlist alternatives · best cold email software · email warmup tools · cold email deliverability checklist
Instantly pricing FAQ
How much does Instantly cost per month?
Outreach starts at $47 monthly. Data credits and mailboxes are separate; outreach-plus-credit bundles start at $94.
Is there a free version of Instantly?
No free plan. The 14-day trial includes 250 contacts, 1,000 emails and 100 credits without a card.
Does Instantly charge per user?
Team members are free; each workspace needs its own subscription.
What’s the difference between Growth and Hypergrowth?
Growth: 1,000 contacts and 5,000 monthly emails. Hypergrowth: 25,000 contacts and a published 100,000–125,000 monthly emails. Confirm the send allowance first.
How much does a lead cost in Instantly?
Verified emails cost 1 credit through Instantly or 2+ through partners: about 1.5 on average. Dollar cost depends on the credit tier.
Do Instantly credits roll over?
Monthly-plan credits expire after two months; yearly-plan credits expire after a year.
Does Instantly include email accounts?
Accounts are separate. Connect your own or buy pre-warmed Google accounts at $10 monthly each, in batches of five.
Can I get a refund from Instantly?
No. Instantly’s terms say all fees are non-refundable, and you need to cancel at least 30 days before renewal.
Is Instantly cheaper than Smartlead?
Smartlead Base starts at $39 monthly versus Instantly Growth’s $47. Compare allowances, mailbox costs and features in Instantly vs Smartlead.
Sources: Instantly pricing, Instantly credit system, Instantly plans overview, pre-warmed accounts, workspaces and team members, Instantly terms. Checked 28 September 2026.
Rhycon pricing and plan scope checked 21 October 2026. Paid prices use monthly billing in USD; see current pricing for prepaid discounts and terms.